Anzhela Maistrenko
System Business Accelerator | Founder | Strategic Scaling | Deep Diagnostic Product - Team - Marketing - Execution
About
Anzhela Maistrenko is an independent business management consultant who has advised founders and leadership teams since 2015. Her practice focuses on identifying the main obstacles to business growth and helping owners build companies they can manage and scale profitably. Combining strategic management, systems thinking and psychology, she examines how a business works, from its products and market position to team dynamics and leadership decisions. She works with established companies in Ukraine and entrepreneurs adapting to European markets. Her consulting covers growth strategy, organisational development and the practical changes needed to improve business performance. She pays particular attention to how leadership behaviour affects financial results, team effectiveness and the risk of burnout. Her goal is to help owners build profitable businesses that can grow without their constant involvement in daily operations. Anzhela combines individual consulting with mentoring and business acceleration programmes. She created the courses RYVOK, for entrepreneurs turning their expertise into a business, and STOP Burnout, focused on managing personal resources and preventing emotional exhaustion. Through workshops and peer learning, she helps clients identify the causes of recurring problems, make better decisions and put changes into practice. Her work with businesses has included launching products, attracting clients and improving profitability, her clients reporting doubled profits within six months. She brings more than 20 years of experience as a business owner and CEO. She founded Davis Casa in 2003 and has led SFERA DESIGN, a premium interiors business, since 2006. The company has completed hundreds of furnishing and installation projects in Ukraine and Europe, including work for Hilton Kyiv and other hospitality clients. This experience gives her an owner's perspective on business strategy, financial management, partnerships and delivering complex projects. Since 2026, Anzhela has also served as CEO of ThermoSteam S.L. in Barcelona, leading strategy, financing and coordination across its technical and commercial teams. The company is validating a patented technology for processing end-of-life tyres and rubber waste. Anzhela holds a PhD in Economics and an MSc in Psychology. She is also a clinical psychologist and a Master of System Solutions. She is a Ukrainian citizen, a native Ukrainian speaker, fluent in Russian and proficient in English.
Experience
Founder | Business Management Consultant & Business Systems Accelerator
Independent Advisory Practice · 2015 – Present · Barcelona, Spain | Ukraine & Europe
Independent consulting and business acceleration practice helping founders identify the main constraints on growth, improve profitability and build companies that can scale sustainably. Combines over 20 years of entrepreneurial and executive experience with systems thinking, strategic management and psychology.
- Diagnose systemic causes of business challenges across strategy, products, market positioning, organisational structure and leadership. Identify the primary constraint on growth and develop practical solutions.
- Advise founders and executive teams on business strategy, profitable scaling and organisational development, including adaptation to new markets and competitive environments in Europe.
- Design management systems with clear responsibilities, effective delegation, accountability and decision-making processes that reduce operational dependence on business owners.
- Support financial planning, resource allocation, investment readiness and performance management, connecting strategic priorities with measurable business results.
- Lead structured business acceleration programmes, combining intensive diagnostics, management team workshops, implementation planning and long-term scaling support.
- Apply systems thinking and psychology to leadership development, behavioural change, conflict resolution and burnout prevention, helping entrepreneurs achieve sustainable growth while maintaining personal wellbeing.
- Mentor entrepreneurs and facilitate peer-to-peer business groups, supporting business creation, product development and commercial growth. Created the RYVOK and STOP Burnout programmes focused on entrepreneurship, systemic business development and sustainable leadership.
Chief Executive Officer (CEO)
ThermoSteam S.L. · 2026 – Present · Barcelona, Spain
Spanish deep-tech company validating and preparing to license a patented steam-assisted thermochemical process for end-of-life tyres and rubber waste.
- Lead execution of ThermoSteam's 2026–2030 strategy, setting priorities and resource allocation across the company.
- Coordinate functional leads across technology, R&D, engineering, business development and finance, with clear ownership of each workstream.
- Own programme execution, management reporting and risk control, turning technical and commercial evidence into company-level decisions.
- Lead the financing plan, investment readiness, grant strategy and seed-financing preparation in line with programme needs.
- Oversee budget discipline and cash planning while keeping technical and commercial decisions with the responsible functional directors.
- Resolve cross-functional dependencies and ensure external specialist work is commissioned and supervised by the relevant internal owner.
- Prepare management decisions and stakeholder reporting for major technical, financing and commercial transitions.
Founder & Managing Director
Entrepreneurial Portfolio · 2005 – 2025 · Ukraine / International
Twenty years of founder-led business management across strategy, finance, operations and stakeholder coordination.
- Built and managed operating plans, budgets, cash-flow controls and investment cases for privately held ventures.
- Led negotiations with clients, suppliers, banks, professional advisers and business partners in uncertain operating environments.
- Established management reporting, performance indicators, decision routines and accountability structures for execution-focused teams.
- Managed complex initiatives from initial business case through financing, contracting, implementation and operational handover.
- Combined commercial judgement with analytical discipline to prioritise capital, control risk and protect business continuity.
Strategic Finance & Programme Advisor
Independent Advisory Practice · 2015 – Present · Europe / International
Advisory work on financial architecture, programme governance and investment readiness for entrepreneur-led businesses and innovation projects.
- Prepared decision-grade financial models, funding roadmaps, milestone plans and board-level reporting materials.
- Coordinated multidisciplinary advisers and converted fragmented workstreams into coherent implementation programmes.
- Supported due diligence, financing negotiations, risk reviews and the transition from strategy to controlled execution.
Economic Research & Business Analysis
Professional Foundation · Prior to entrepreneurship
Built the analytical foundation later applied to business leadership, financing decisions and programme governance.
- Applied economic research, quantitative analysis and evidence-based decision methods to complex business questions.
- Evaluated investment alternatives, resource allocation, financial sustainability and implementation risks.
- Produced structured analytical reports and recommendations for senior decision-makers.
- Developed the ability to test assumptions, distinguish evidence from opinion and make decisions with incomplete information.
Key achievements
Executive leadership
Twenty years building and managing founder-led businesses across strategy, finance, operations and stakeholder coordination.
Programme governance
Structured ThermoSteam's management framework around accountable functional owners, milestones, budgets, risks and evidence-based decisions.
Funding readiness
Designed a financing route combining shareholder resources, non-dilutive research grants, seed capital and industrial-partner contributions.
Cross-functional coordination
Integrated technical, commercial and financial inputs into one executive decision process without absorbing specialist responsibilities.
ThermoSteam programme responsibilities
Corporate strategy & resource allocation
Strategy, priorities, resource allocation and executive coordination of the functional leads.
Programme execution
Milestones, schedule, budget, risk register, workstream dependencies, management reporting and decision control.
Financing & investment readiness
Shareholder financing, grant portfolio, seed-financing scenarios, liquidity planning and investor-readiness materials.
Cross-functional coordination
Integration of technology, R&D, engineering, business development and finance at company level; functional ownership remains with the relevant director.
Governance & reporting
Executive, investor, grant-provider and partner reporting supported by traceable evidence, budget status and programme progress.
